Official culmination of the third annual Kiehl’s LifeRide for amfAR, a ten-day philanthropic motorcycle ride along the Eastern Seaboard to raise awareness for HIV/AIDS research and resources, and in celebration of the International AIDS Conference staging in the United States for the first time in 22 years beginning July 27 in D.C.
The event will feature the motorcyclists riding up M Street to the Georgetown Kiehl’s; motorcycle-inspired bites created by each chef, motorcycle-themed Georgetown Cupcakes, beverages from event sponsor AriZona Beverages and a $115,000 check presentation to amfAR from Kiehl’s Since 1851 President Chris Salgardo.
WHO: Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, in partnership with amfAR, The Foundation for AIDS Research with national riders including: Chris Salgardo, President, Kiehl’s USA, Kevin Robert Frost, amfAR CEO, John Corbett, actor, Tyson Beckford, actor/model, Teddy Sears, actor, Tricia Helfer, actor, Katee Sackhoff, actor, Marguerite Moreau, actor, Grant Reynolds, actor
Joining for the D.C. portion of LifeRide, noted area chefs:
R.J. Cooper (Rogue 24) Mike Isabella (Graffiato, Bandolero)
David Guas (Bayou Bakery) Robert Wiedmaier (Marcel’s, Brasserie Beck, Mussel Bar, Brabo)
Honored guest, Sharon Stone, Global Fundraising Chairman, amfAR
In celebration of LifeRide, Kiehl’s will introduce a Limited Edition Active Lifestyle Essentials Kit, with 100% of Kiehl’s net profits from the sale of this product, up to $25,000, to benefit amfAR. The kit includes Kiehl’s new Eucalyptus Lip Relief (available only in this kit), full-size bottles of Cross-Terrain All-In-One Refueling Wash, Ultra Facial Cream, Cross-Terrain UV Face Protector SPF 50, Facial Fuel Eye De-Puffer, and deluxe samples of Creme de Corps, Ultimate Strength Hand Salve, and Midnight Recovery Concentrate. It features a specially-designed tattoo-inspired motif for the ride and will retail for $74.00 ($98.50 value) at Kiehl’s stores nationwide, and at Kiehls.com.
In the spirit of giving, Kiehl’s will offer a Celebration Discount of 15% off all purchases on July 20th and 21st at the Georgetown and Tysons Corner stores, and online at Kiehls.com on July 22nd & 23rd. Simply enter the code LIFERIDE at checkout. For every customer that joins us, Kiehl’s will donate $5 to amfAR
One lucky attendee will have the chance to win a ticket for themselves and a guest to attend the amfAR & GBCHealth’s Together to End AIDS Gala, honoring Bill & Melinda Gates on July 21st at the Kennedy Center.
WHEN: Friday, July 20, 6:00pm – 8:00pm
The event is free and open to the public; rsvp to firstname.lastname@example.org
6:30pm: arrival by riders
7:00 pm: check presentation to amfAR
7:30 pm: Raffle by Sharon Stone
WHERE: Kiehl’s Since 1851 Georgetown, 3301 M Street NW. In addition, the national LifeRide team will ride to the Kiehl’s Since 1851 Tysons Corner Center store for an appearance from 11am-1pm on Saturday, July 21.
WHY: HIV/AIDS awareness has long been at the forefront of Kiehl’s philanthropic efforts, and through partnerships with organizations like amfAR, as well as the Magic Johnson AIDS Foundation, and YouthAIDS, Kiehl’s has proudly donated more than $2,000,000 for the cause.
About amfAR, The Foundation for AIDS Research:
Founded in 1985, amfAR is dedicated to ending the global AIDS epidemic through innovative research. With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. amfAR-funded research has increased our understanding of HIV and has helped lay the groundwork for major advances in the study, treatment and prevention of HIV/AIDS. Since 1985, amfAR has invested more than $340 million in its mission and has awarded grants to more than 2,000 research teams worldwide. For additional information on amfAR, visit www.amfAR.org.